Education programme for the acquisition of micro-qualification online marketing and branding
Program duration: 225 hours
Conditions for enrolment: Full qualification at level 4.2 (qualifications obtained after completing secondary education of four years or more)
Module names: Marketing communication in online business and Internet marketing campaign for promotion and branding
The goal of the module Marketing communication in online business: acquiring the knowledge and skills needed to design marketing communications in order to increase business visibility and connect with users through digital channels. In addition, participants will be able to assess the importance of content marketing in order to direct the target audience and influencer marketing as one of the forms of advertising in marketing communication.
The goal of the module Online marketing campaign for promotion and branding:
The aim of the module is to enable participants to acquire knowledge and skills necessary for the application of digital marketing tools and techniques in order to create an online marketing campaign. By completing the module, participants will be able to choose the appropriate tools and techniques for digital marketing suitable for branding and promotion in an online environment. By using the chosen tools and techniques for implementing, monitoring and analyzing online marketing activities, participants will be able to manage the implementation of an online marketing campaign and will be able to independently create a marketing campaign using several different techniques and digital marketing tools.
Methods of work: guided learning and teaching process, work-based learning, independent activities of the participants.
Method of teaching: regular classes with the possibility of performing a theoretical part of the program via online real-time transmission.
Method of knowledge verification: final knowledge verification - oral and/or written verification.
Public document: Certificate of training for the acquisition of micro-qualification online marketing and branding